The Economist Intelligence Unit wrote a series of articles sponsored by Mazars focusing on five challenges facing SMEs venturing abroad for the first time:
Sustaining global growth
Adapting products to local tastes, offering customers multiple purchase channels, and committing to each foreign market, are success factors for SMEs expanding internationally.
You will discover in this article:
- Adapting to local tastes: The Graze example
- Using a local touch: The Ted Baker example
- Partnering with established players: The APMT example
- Building on a proprietary technology: The Globalstar example
- Moderation in all things, including growth: The Wiggle example
For more information about this series of articles: Venturing Abroad
