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After planning for the sale of your SME, now is the time to weigh your options in order to choose the right buyer. There are different profiles and depending on what you are looking for, this step can be difficult and complex. Here are some tips to help you make an informed decision and find the right buyer.
Before outlining lists of potential buyers, an understanding of the criteria that will allow you to rank the most interesting ones from those who are less interesting is essential. These criteria are illustrated below. Of course, their importance will vary according to the situations.
In addition, to facilitate the preparation of that list, it is important to understand the main categories of buyers that exist and their main characteristics, as shown in the following table:
With the acquired knowledge, you are now ready to search for and list the potential buyers, and thus start prospecting. Key prospecting activities are:
Finding the right buyer, based on your situation, and the vision you have for your SME will enable you to make a sale that will meet your needs. Throughout this process, do not hesitate to seek the advice of specialists to support and guide you. With their expertise, these specialists will prevent you from making costly mistakes and help you move forward with confidence.
Note: The masculine form is used throughout this article solely in order to simplify the text.
(1) Does not include the planning time required by the seller before starting the sale process.
Also read:
Are you ready to sell your SME? 5 questions to ask yourself before taking action
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